• Introduction to Communication
    • School of Media & Design
    • Credit. 2
    • JC308
    • Enroll
    • WILL BEGIN
    • Fall , 2015
    • 981
    • Course Description:
    • ( Exchange Programme )
    • This course is an introduction to the field of communication, with emphasis on the history of communication, the major strands of communication study (a closer examination of the media sector), theories important to the communication field, the contexts in which communication occurs, and the issues that must be faced by students of communication. It also provides a brief overview of communication research methods.
    • Course Syllabus:
    • After completing the course, students should be able to:
      1. understand textbook and supplementary resources
      2. understand communication processes
      3. identify different types of communication
      4. interpret personal experiences, local and global events in terms of communication concepts
      5. critically analyze communication processes, uses and effects
    • Schedule:
    • Topics/ Credit hours / Teaching methodology / Tasks / Intended learning outcomes / Assessment methods

      1.Introduction and overview/2 Credit hours /Lecturing /Syllabus /Course introduction/N/A
      2.Development of communication/2 Credit hours /Lecturing & discussion/Reading /Know com. history/ Exam, class participation
      3.Communication functions and process/2 Credit hours /Lecturing & discussion/ Reading/ Understand comm. processes/Exam, class participation
      4.Major communication strands/8 Credit hours /Lecturing & discussion/Reading/Identify different types of comm./Exam, class participation
      5.New media, media convergence and globalization/8 Credit hours /Lecturing & discussion/ Reading, HW / Understand current media practice and its significance/Exam, class participation
      6.Communication theories/4 Credit hours /Lecturing & discussion/Reading, HW /Know basic theories and media effects/Exam, class participation
      7.Communication research methods/6 Credit hours /Lecturing & discussion/Reading, research project /Understand basic research methods/Exam, class participation
  • Reading list
  • Other Materials
  • Discussion
  • Homework download/submit
    • Wu Yuehua
    • Associate Professor
    • Read more
    • Female
    • E-mail:
    • yhwu22@sjtu.edu.cn
    • Profile
    • Yuehua Wu is an associate professor at School of Media and Design at Shanghai Jiao Tong University. She received her Ph.D. degree in Mass Media from Michigan State University and M.A. degree in Communication Management from University of Southern California. Before her current appointment, she worked as a research fellow at Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore. She has published works in Journal of Computer-Mediated Communication, Computers in Human Behavior, Government Information Quarterly, Chinese Journal of Communication, and Journal of Educational Multimedia and Hypermedia. Her research interests focus primarily on new media, the internet in particular, which includes social impacts of new media, e-government, and new media law and policy.
  • Prerequisite Course:

  • Textbooks:

    1. Schramm & Porter (2007). Men, women, messages, and media: Understanding Human Communication (2nd edition).
    2. Supplementary materials are provided in class.
  • Grading:

    50%/Final exam
    30%/Group project
    10%/Homework (HW) assignments
    10%/In-class participation and attendance
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